GCOW SPRING EDUCATION DAY

“Food & Beverage Operations for Your Course — Which Model Works Best for You?

Tuesday, March 24, 2026

10:00 a.m. – 3:00 p.m.

Western Lakes Golf Club

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♦ Click here for invitation and registration form!

♦ Click here for Sponsorship Opportunities! 

♦ Click here for info on the Wisconsin Restaurant Associations Midwest Food Expo @ State Fair Park in West Allis, WI. on 3/11/26. GCOW members invited! 

 
Why This Matters
Food & Beverage operations can significantly impact your bottom line. Learn how the right F&B strategy can increase overall course revenue by 15–25% through smarter menus, staffing models, technology, and event-driven sales.
Program Highlights
  • Wisconsin Hospitality & Tourism Update
    Kristine Hillmer, President & CEO, Wisconsin Restaurant Association
    Legislative updates, tourism impact, and alcohol trends affecting golf operations.
  • Food & Beverage Revenue Beyond Golf
    Ideas to generate revenue from weddings, events, non-golfers, and specialty F&B programming.
  • Panel Discussion: Which F&B Model Is Right for You?
    Explore In-House, Exclusive Catering, BYO Catering, and Limited Kitchen models with real-world insights from Wisconsin golf course operators and catering professionals.
  • Networking Lunch & Open Discussion
    Connect with peers and GCOW leadership on F&B and overall golf course operations.
Schedule at a Glance
  • 9:00 a.m. – Registration
  • 10:00 a.m. – Education Sessions
  • 12:30 p.m. – Networking Lunch
  • 1:30 p.m. – Panel Discussion
  • 2:30 p.m. – Open Discussion
  • 3:30 p.m. – Social & Cash Bar
Who Should Attend
Golf course owners • Operators • General managers • F&B managers • Event coordinators
Hosted by the Golf Course Owners of Wisconsin (GCOW)
Education • Networking • Stronger Golf Businesses
 
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